Hoyo de Monterrey stands as one of Cuba's most elegant and refined cigar brands, founded by Spanish immigrant José Gener y Batet and named after his tobacco plantation in the prestigious Vuelta Abajo region. The name literally means "the hole of Monterrey," referring to the concave terrain favored by premium tobacco growers. Known for their delicate yet aromatic profiles with light to medium strength, Hoyo de Monterrey cigars offer sophisticated complexity with notes of cedar, honey, nuts, and subtle spices. The brand gained legendary status through its association with NBA coach Red Auerbach's famous "victory cigars" and played a pivotal role in launching the Davidoff cigar empire through the prestigious Chateaux series.